Harlem’s Heaven Hats
Evetta Petty
Congratulations to Evetta Petty and Harlem’s Heaven Hats, the 2025 Headwear Association Retailer of the Year!
Evetta Petty is a graduate of New York’s Fashion Institute of Technology with a degree in Textiles and Fashion Marketing. For over 30 years, Evetta has designed hats in her uptown New York Studio, Harlem’s Heaven Hat Shop. Her hats have captured worldwide attention and have been work to the Kentucky Derby and Royal Ascot in England. Evetta is proud to have been chosen as an emerging entrepreneur by the President William Jefferson Clinton Foundation. Evetta designs and extensive line of hats and accessories.
She travels the world, to cities like Tokyo, Rome, Hong Kong and New Delhi, looking for unusual textiles to create a more global headwear experience. Her hats have been worn by many celebrities, such as Patti Labelle, and Marcus Samuelsson. They have been featured on TV shows like Power, Cake Boss, Botched, The Bold Type, Married to Medicine, Unbreakable Kimmy Schmidt, The Equalizer, and Anderson Cooper Live.
Evetta has created hats for movies, fashion magazine covers and editorials (including Vogue, Harper’s Bazaar, Essence, Marie Claire, L’Officiel, Grazia, Mujer Unica, and the New York Times). Her story has been covered by many news networks all over the world including NBC, NHK, ARD, ABC, CBS, and CNN.
Harlem’s Heaven Hats have been exhibited at The Museum of Art and Design, in the Global Africa Project, The Dixon Gallery and Gardens, The Reginald F. Lewis Museum, as well as couture hat exhibits at The Metropolitan Museum of Art in New York.
Evetta also has a hat in the permanent collection of the Royal Ascot Millinery Collective in England. Evetta is the first black milliner in History to be invited into the esteemed Royal Ascot Millinery Collective. Evetta is a member of The Headwear Association and The Milliners Guild. Her hats have humor, whimsy, rhythm, and fantasy. Her hats can be found in her New York store and on her website WWW.HARLEMSHEAVEN.COM.
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